I make content that earns its place in culture.

I've spent my recent career inside some of the most exciting creative ecosystems in the industry. At Google, I brought production discipline to an XR creative department that needed structure. At Amazon MGM Studios I reshaped a content division, managed multi-million dollar annual spend, and lifted engagement across on-platform marketing campaigns for properties like The Rings of Power.

I also produced LA Unit capture for The Boys S3, bringing Charlize Theron’s surprise cameo appearance to fruition, I was hand-selected by Barry Jenkins to host a live national webcast for The Underground Railroad and I directed 33 hours of union EPK interviews for The Boys S5, across 4 days, on custom-built sets in the U.S. and Canada.

I got here the old-fashioned way, starting as a coordinator, earning each promotion and learning every corner of the production process until I could own all of it. I chased experience, not titles; that foundation is why I can move decisively without the friction of fear, why I can engage a room of creatives and a room of finance executives with equal enthusiasm.

What I care about most is developing content that respects the audience, that's strategically sharp, artistically ambitious, and built to last beyond the launch window. I believe the best creative comes from teams that are allowed freedom within a framework, making decisions guided by the heat map of tomorrow’s culture not yesterday’s.

Whether you're looking for a creative leader, a production partner, or just want to talk about what's possible at the edges of brand-building, technology, storytelling and motion, get in touch. I'd love to hear what you're developing and how my expertise can support your vision.

To explore my project archive, click here.

After 15+ years producing across film and TV marketing, commercial advertising, music video, and immersive experience, I've built a reputation as an operational Swiss Army Knife who drives behind-the-scenes impact in the space where storytelling, technology and audience obsession connect.